Other trade shows have also been hit by the virus, with the biennial Singapore Airshow reporting the loss of more than 70 participants, including United States group Lockheed Martin and Bombardier of Canada.
Sony has said it would no longer be part of the Mobile Congress in Barcelona after evaluating the situation after the coronavirus outbreak. With the show now cancelled, it's unclear how those brands - and countless others - will carry out their Q1 (and indeed H1) announcement plans. Vodafone said it was dropping out "after careful consideration" while Britain's BT said canceling was "the most responsible decision".
Mobile World Congres was expected to attract more than 100,000 visitors, including 5,000-6,000 from China.
"The conclusion of that process is that we believe the prudent decision is to cancel our participation at Mobile World Congress".
In its own statement, Sony said that after "closely monitoring the evolving situation following the novel coronavirus outbreak", the company has "taken the hard decision to withdraw from exhibiting and participating at MWC 2020". "In an emailed statement, John Hoffman, the CEO of GSMA, said the outbreak has made it "impossible" to hold the event".
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While disappointing for smartphone makers around the world - and, indeed, the journalists who write about them - the move will have a huge impact on the people of Barcelona, Catalonia and Spain generally. "The health and security of our employees and the wider public are a priority for us".
The iconic Finnish firm, one of the cornerstone companies at MWC, and HMD have become the latest to back out of the trade fair.
The conference had already enforced measures blocking attendees who had been to China in the past 14 days and banning handshakes.
Bombardier and Gulfstream Aerospace has also said they will not attend.
As of now, the number of death exceeds 1000 and there are over 42,000 infected globally.